Create ads that run in stories on Instagram

You can use Facebook to create ads that run on Instagram Stories. You can either upload one photo or a video (up to 15 seconds) that appear between people's stories. You can use Ads Manager, Creative Hub or the API to run ads on Instagram Stories.

Note: Only 9:16 vertical images and video can be used for ads on stories.

In Ads Manager:

  1. Go to Ads Manager

  2. Click Create an Ad

  3. Select the Reach, Video views, Conversions, App installs, Lead Generation or Traffic objective

  4. In the Ad Set section, click Placements

  5. Select the Edit Placements, then select the Instagram placement

  6. Click Stories

  7. Follow the rest of the steps to continue building your ad campaign

  8. When you're ready, click Review Changes to publish your changes

Please keep in mind that stories ads can only be run on Instagram.

You can also create an Instagram Stories mockup that you can share with others before publication by using Creative Hub and publish it later.

Ads that run on stories in Instagram use the same targeting and measurement tools as ads that run on Facebook. You can capture audiences who have seen ads in their stories and target them on Facebook or Instagram feed. You can also run stories ads targeted at audiences that have seen your ad on Facebook or Instagram feed. Learn more about advertising on Instagram.