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Answer: The best time to post on Facebook is 1–4 p.m. late into the week and on weekends.
Saturday and Sunday at 12–1 p.m.
Thursday and Friday at 1–4 p.m.
Wednesday at 3 p.m.
When to post on Facebook in general to increase your shares and clickthroughs:
Quick Sprout: The best days of the week to publish to Facebook are any day during the workweek, with engagement being the highest on Thursday and Friday. Engagement is about 3.5% lower on Monday, Tuesday, and Wednesday. And people seem to be happier on Friday (small wonder), so funny or upbeat content will fit right in to that “happiness index.”
According to Patel, early afternoon is the optimal time to post on Facebook. 1 p.m. will get you the most shares, while 3 p.m. will get you the most clicks. Anytime between 9 a.m.–7 p.m. will always be better than content shared outside of that window.
Elle & Co.: The best days to publish on Facebook are Saturday and Sunday with the peak times at 1 p.m. on those days. These posts get 32% more engagement than workweek posts. According to Elle & Co, the best time to post on Facebook is between 1–3 p.m.
SurePayroll: Wednesday at 3 p.m. is the best day to post on Facebook. But on average, 1–4 p.m. get the highest clickthroughs. The worst times are weekends before 8 a.m. and after 8 p.m.
Fast Company: The best times to share on Facebook are 1–4 p.m., and the peak time is Wednesdays at 3 p.m. Overall, Fast Company says that the worst time to post is after 8 p.m. on weekends.
Huffington Post: Thursday and Friday are the best days to post on Facebook. Monday and Wednesday get the lowest engagement rates. Generally speaking, the best time to post on Facebook is between 1–3 p.m. and more broadly 9 a.m.–7 p.m. In addition, Facebook use spikes by 10% on Fridays.
Kissmetrics: The best day to share on Facebook is Saturday, and shares tend to spike around noon and a little after 7 p.m. The best time to post on Facebook is noon.
Buffer: Engagement rates are 18% higher on Thursdays and Fridays. The best time to post on Facebook has been up for some debate with stats ranging from 1 p.m. to get the most shares to 3 p.m. to get the most clicks, and anytime between before dinner generally. Stats seem to fall anytime after dinner, and posting before work is a long shot.
Dustin Stout: The worst time to publish is between 8 p.m and 8 a.m. (essentially, avoid overnight posting).
CoSchedule: Original data shows that sharing at 9–10 a.m., 11 a.m.–noon, and 4 p.m. will increase your traffic from Facebook.
Why you need to be online!
Facebook 79% of worlds population
Twitter 48% of worlds population
Linked in 29% of worlds population