Online Lead Generation

Here are some of Saxton's key points:

  • When using a lead generation tools like Market Leader or BoomTown!, don't assume the lead is bad because they did not provide all of their contact information or if you have experienced a cold lead in the past.

  • It is important to have a system in place for contacting your leads. For Saxton, it is best to have a system for organizing all leads, another for incubating them, and finally, a system for action leads in which an action should take place immediately.

  • It is essential to reach out to the lead as soon as possible, even if it is not an active lead, to introduce yourself and form rapport. For best practices, have a CRM system that you can use from your smart phone.

  • Although new technology is coming out on a consistent basis, it is best to stick with something that works for you and not chase what is new. This will ensure that you reap all of the benefits from your current system, instead of leaving it before it is too soon to experience them.