Best Facebook Post For Social Media Interaction

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook marketing.



  1. MLXLS

And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts.

To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook.

Videos Capture Leads Cheaper on Facebook


To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook.


Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way. People can show interest in a variety of ways: filling out a form to download an ebook, requesting a demo, or completing an online survey. Unfortunately, simply Liking a status update, photo, or video on your Page doesn't make someone a lead.


That type of action doesn't indicate interest in your company or product -- it's possible they just Liked your post because it had a cute puppy in it, ya know?On Facebook, there are two ways you can generate leads: direct leads and indirect leads.


Use videos to promote lead gen offers.


Facebook's organic reach has dropped to 52% so far in 2016, thanks to the tweaks in Facebook's algorithm to help mitigate the increasing amount of content on its platform. But videos are the big exception here. In fact, posting videos has actually helped neutralize some of that pain for marketers.

Why? To start, Facebook's algorithm favors video content. As a result, video posts have 135% greater organic reach than photo posts. So if you're trying to increase your lead gen efforts on Facebook, you'll want to start using videos to help introduce and promote those lead-generating content, whether they're offers, events, courses, or something else.

In addition to the text CTA you can add in the video's description, remember to add a verbal CTA to the video to "register" or "download," both earlier in the video and at the very end.


2 views

 Privacy Policy  © 2017 by Easy Agent Ads.| Terms of Use